“Sticks and stones may break my bones, but “NO” can never hurt me!”  What a powerful quote from the Go For No book by Richard Fenton and Andrea Waltz.

Andrea gave me the Go For No book last week at the Sales Shebang in Chicago.  It is a ‘short’ book that I read early Saturday morning as I sat on the patio enjoying the fantastic end-of-summer weather in Wisconsin.

Go For No is a story about Eric James Bratton (fictional) who discovers that his success increases exponentially with the number of Nos that he seeks each day.  Eric  finds that if “Yes is the destination, No is how you get there.”  The philosophy is that persistence pays off.  And most of us give up WAY too early – like after we hear No once, twice, or even three times!

Fenton and Waltz’ message is that we need to embrace failure (if we consider hearing “No” a failure).  They outline the Five Failure Levels and the number of people that stop there – meaning if we keep going we differentiate ourselves and will find more success at the end! 

What are these Failure Levels?

1. Level 1  The Ability to Fail -  100% of people have this ability. 80% of people stay here because they avoid any form of failure.
2. Level 2 Willingness to Fail – These people come to accept failure as a natural product of the process of seeking success. Only 20% of people make it to this Level
3. Level 3 Wantingness to Fail- Developing the desire to fail with the inner faith that growth follows. Fewer than 5% of people get to this level.
4. level 4 Failing Bigger and Faster – These people conclude that if failing is good, than failing faster is better!  And they go after big goals to make it worth their effort!
5. Level 5 Failing Exponentially – Bringing others along because if individual failure means individual success; group failure equals group success!

Sounds crazy to ‘want’ to fail – but reading the book reminded me of a story I heard many years ago from a trainer.

Bob was a couple of years out of college working for a manufacturing company in Detroit. He had impressed management enough to be given the lead in a million dollar project.  He was so excited and spent 10 months executing the project…which failed quickly.

Bob was summoned to the President’s office. With his head low, Bob entered the office with his ‘data’.  The President had many questions for Bob on How, Why and What. Then he asked ‘What would you do different?” Bob had some thoughts on that.

The President thoughtfully listened to Bob and then excused him. Bob was confused and said, “So, do you want to me clean out my desk today?” The President said “Why would I want you to clean out your desk?”

Bob replied, “Aren’t I fired for wasting the time and money on this project?”

The President chuckled and said “Fire you? Are you kidding? Son, I’ve just invested a million dollars in your education! I need to see a return on that investment.”

Wouldn’t it be great to work for THAT President?  Well, even if we don’t when take on the Go For No philosophy we have permission to TRY – and if it doesn’t work, that is more than OKAY – we are now closer to success.

I ‘grew up’ in the banking industry. Going for No was NOT okay with the President I worked for. We were careful…very careful….too careful! And unbelievable ideas and successes were missed. I learned a lot – and grew a lot but was also stifled.

After years I made a change…to the opposite end of the spectrum!  President Peter Reynolds at BRIO Toys (he now owns the Little Little Little Toy company) changed my possibilities. Peter was open to new ideas…and letting people try ALL kinds of things. That is where I learned how much I love sales – and the people who sell!  Without the permission to try things and possibly fail…I surely wouldn’t be in the career of selling and helping others sell better! 

I highly recommend you get a Go For No book – and the resources that come with it for yourself- and your team if you have one.  Don’t just read it once – read it again – digest the message. Determine how you can approach what you do with the Go For No attitude.

This week I am challenging myself to hear ‘no’ more often. Its a great week to put this into practice – with a focus on business development at work and transitioning  3 teens back into school – the Go For No mindset might just allow me to feel like a winner by the end of the week!

p.s. This is not a sponsored recommendation – I receive no monetary gain from recommending this book – its just THAT powerful.

p.s.s. I just returned from a local parade. I told the folks around me I was Going for No for all the freebies being tossed out. they couldn’t believe what I received! A Frisbee, water bottle, tons of candy, certificates from local stores, temporary tattoes, a bead necklace (not like at Mardi Gras and refreshing squirts of water.  Yes it was a  little silly ‘test’ with great reesults.  My ‘loot’ was more than double anyone around me (And I paid it forward and gave kids most of the goodies I collected too. I wanted to keep the water bottle…) 

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Filed Under: Sales Tips, Success Tips
Tags: focus, learning, maximize sales productivity, prospecting, Sales

Technology and work overload have made it easy to lose  the personal touch. Even pushing messages out through social media can be very one way – unless you are in a dialogue. 

The good news is that with so many professionals only focused on technology ‘touches’ it is easier than ever to create a memorable WOW experience for your contacts!

Sometimes the small touches matter more!  Easy wows that take little time and money:

• Send a handwritten personal note. Attach a copy of something interesting you have ready lately that would be interesting to them.  Your note can be as simple as “I thought this would be of interest to you.”
• Share something inspirational. Find a quote and add it to your email signature. Change it often.
• Call someone without a sales reason – thank them for their business and let them know you value their relationship. Keep it short -though often they will want to chat longer if it is all about them!

When you Wow your contacts with the small touches – they will remember you when the BIG opporutnity arises.  The 5 minutes you spend on the small things do matter. It’s one of those ‘Just do its’ that we need to make time for.

I suggest you make time today to Wow one prospect or customer. Then do it again tomorrow!

What else do you do to wow your customers?

p.s. Today as I head to the women’s sales experts conference, Shebang, one of our preparation items is to share our “$1 idea” – a small thing we have done in the past year that has helped in some way.  I’ll share the ideas discussed with you next week!

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Filed Under: Marketing Tips, Sales Tips, Success Tips
Tags: prospecting, Sales Tips

My 14 year old daughter was reciting a list of adjectives about me during one of our vacation days last week.  One adjective she used was ‘excitable’.  And you know what? She’s right!  As I return from a long weekend, I am excited!  For good reason.

The last two days of this week I will take part in a type of ‘unconference’ for women sales experts. Jill Konrath, author of SNAP Selling and Selling to Big Companies, is once again bringing women from around the world whose focus is on helping others succeed in sales together for time to learn from and with each other! 

Lori Richardson, Score More Sales, and I have worked with Jill over the past months to pull the event together – and now that it is almost here…I am excited for the personal opportunity to dig into important topics affecting sales professionals around the globe – and then brianstorm how we can them help even more.

We have Colleen Francis, Kendra Lee, Nancy Nardin and more leading topics to help us individually and collectively leave a bigger imprint and trail of success with those we work with.  Some of the topics include social media’s affect and the need for collaboration to succeed  in today’s business world. We’re even going to have an opportunity for peer coaching!  

So, yes, I am exited…and excitable….and I think that is a GOOD thing as the week begins and I am jumping in with both feet.

What gets you excited as the week starts?

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Filed Under: Success Tips

Today is my birthday…actually I’m not even supposed to be working – a long held practice from never having to be in school on my birthday since it was always during summer break!

But here I am posting this offer…cuz I’m so excited! What am I offering?  A FREE sales course to 2 deserving sales professionals!  This FREE $1295 8-week sales course will help you build your sales quickly – and I am giving 2 seats away this week!

Details, details….

• The sales training course is in the Milwaukee, WI area beginning September 22, 2010 at 8:30 a.m.
• The workshop is 1.5 days and then the course continues once a week for 8 weeks of reinforcing teleconferences!
• The sales approach is collaborative sales and will include success habit building activities and tools.
• All your materials – and success tools are included!
• You pick up your personal travel expenses.
• Contact me for a full course description.

What do you have to do?  Email me your name, company name and why you are ready to building your sales skills and results.  I’ll draw the winning names Monday morning!

Giving on my birthday makes me so happy!  I hope you’ll take me up on the gift!

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Filed Under: Collaborative Selling, Sales Productivity, Sales Tips, Success Tips
Tags: Collaborative Selling, learning, Sales, sales seminar, sales tools, Sales training

It is amazing at how often I observe professionals – sales, leaders and service professionals – realize that they aren’t as effective in listening as they first thought. The realization comes through activities and short assessments through our training workshops.

The focus on active listening – which is more than ‘waiting for your turn to speak’ is one of the key take-aways.

Key tips on Active Listening:

• Listen for more than words – intent and emotion matter
• Send signals that let the other person know you are really listening – verbal and physical signals
• Paraphrase what you hear without word-for-word repeating
• Ask follow-on questions
• Remain open to the information being shared before judging or jumping in

In looking for an easy way to assess active listening skills, I found this FREE Active Listening Quiz by McGraw-Hill Irwin. The results also give tips to help in the areas of listening that will benefit you the most.

Personally? My results show that I need to postpone evaluation when I am listening and to stop interrupting others. Nailed me accurately! And the busier I am, the worse I am in these two areas – which is no excuse!

Go ahead and take the 15 question quiz…when you are ready to ‘hear’ the results

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Filed Under: Sales Productivity, Success Tips
Tags: Listening

Months ago I was interviewed for a potential article about effective sales meeting practices.  Both Alice Kemper and I were on a joint call firing off ideas to the reporter and we had no idea what would work for him…

Now that the article is published here in the Insurance and Financial Management magazine you can read all the wisdom we shared. Heck, I even gave away my signature ‘how to ensure people pay attention’ tip!  Play doh and chenille sticks are powerful focus-generators! 

If you are planning a meeting and want it to be interactive, engaging and productive, the tips in the article offer some sound advice.  my favorites:

1. Break large groups into smaller groups where conversations can happen.
2. Make time for networking/socializing for Type A sales pros.
3. Use audiovisual equipment effectively to engage and educate – not as your presentation notes!
4. Only share relevant and timely  information.
5. Your room set up and the ambiance matters! Plan for it.
6. Make sure there are ‘how tos’ shared and not just information dumps.

You’ll need to read the rest of the article to get the rest of the tidbits.

The article is a great reminder that planning effective sales training meetings takes effort and energy!  That’s why we did develop the Sharpenz sales training kits. The Guide and specific topic outlines and copy-ready handouts are to ensure you ALWAYS deliver effective sales training meetings.

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Filed Under: Sales Tips
Tags: sales conference, Sales Meeting, sales seminar

Today I facilitated a workshop with a group of 40+ realtors. Our topic? Referrals!  Instead of coming in and telling them what to do – collectively their years of experience FAR outweighed mine – I used a Sharpenz ready-to-go sales training kit instead. 

The format included each person identifying “I wish I knew” items on referrals as a rookie and as they look at what is needed the next six months.  I circled the room and listened to what they were sharing…solid reminders and principles of referrals.  Here’s a dozen tips for you to ponder and act upon.

1. Ask for referrals consistently.
2. Have a plan for asking.
3. Identify Howto ask in a way that is comfortable for you.  Some like humor, some asked in writing, others at certain points in the relationship. 
4. Have a process of follow-up to the referrer. Lots of discussion around whether you should reward the referrer in some way.
5. Tap into the need for many people to help. Ask for their help!
6. Assure the referrers of your intentions and what you will do with the contact information.
7. Be timely in contacting the referral.
8. Do not ask for their entire contact list. 
9. Be specificin what information you would like.
10. Use social media outlets when possible.
11. Be sincere and honest (someone suggested saying “I get referrals from every one of my clients.” and the group said if it wasn’t true, then you would break trust.)
12. Always be thankful – state your appreciation and then assure them how you will use the information they shared.

Taking action on these tips will increase your ABILITY to earn valuable referrals.

There’s so much more to referrals. What’s your best tip?

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Filed Under: Marketing Tips, Sales Tips
Tags: prospecting, Referrals